Bringing our inner thought to the surface
through AI powered conversations

A research initiative to bring into the open people’s inner thoughts on sensitive topics that are traditionally difficult to research.

Normalising our feelings and behaviour

The aim of Private Thoughts is to have a deep conversation about important topics and share how we really feel about them, how they impact us and how we deal with it.

Private thoughts are ours alone, kept safely to ourselves. As social animals, we learn early to fear judgement, criticism or rejection from sharing these private thoughts. However, this means on sensitive topics we are like islands in the sea, disconnected from each other, wondering whether our inner thoughts, feelings and experiences are the same as others we know. This can undermine our understanding of and empathy with others and even ourselves.

How does it work?

Conversational AI and Advanced Text Analytics

Private Thoughts is an initiative to create a way to share inner thoughts on sensitive topics that are traditionally difficult to research. This is possible by using the latest in Conversational AI technology to engage with a large group of people about sensitive topics. By talking with a non-judgmental and inquisitive chatbot people can openly and safely discuss their private thoughts, without fear of judgement or repercussion.

What topics are we looking at?

Private Thoughts topics are selected because they are things we don’t like to talk about, yet they are normal and shared experiences of life. We will continue to update and develop topics over time.

Sexual Attitudes

Our first edition of Private Thoughts addresses the highly sensitive topic of sex. Many people are uncomfortable expressing their views about sex, their sexual preferences and behaviour to others, including their partners.

Death & Dying

If there is one certainty in life, it is that we will all die. Every day brings us closer to that reality but for most of our lives we avoid thinking about it. Facing our own mortality, or of those close to us, is one of the most difficult things a person can do. Imagine then being diagnosed with a terminal illness or even how we feel when we reach an age where the probability of dying becomes ever higher – how do we face it? In this edition of Private Thoughts we discuss death and dying from a personal perspective and also about those close to us.

About Us

The Evolved Group is a Human Insights Company delivering Data Driven insights through a unique combination of state-of-the-art technology and strategic consulting. We identify opportunities and optimise experiences for our clients using the world’s most advanced Conversational AI technology.

Alchemy is a boutique qualitative research agency specialising in uncovering deep needs and emotional insights about people. We believe everyone has a story to tell and great qualitative research helps to unlock these stories and distill the things that really matter.