Key insights from our research

What we learned about how people respond to death and dying

Evolved and Alchemy continued with our award winning application of using AI powered conversations in surveys in our Private Thoughts initiative.
Over 1,000 Australians shared their deepest thoughts and feelings about death, dying and mortality.

Possibly the most important takeaway from this research has been that . . .

Death triggers fear

46%

… of Australians agree they are fearful of death, although, as expected this fear decreases the older we get.

It affects us negatively

62%

… of Australians said they were negatively affected by the death of someone close to them. It’s not all doom and gloom, in 15% of cases death was a positive experience, e.g. the end of pain or celebrating a well-lived life.

We don't communicate

26%

… of people did not know what to do to help themselves when they experience death. Only 1 in 3 are talking to significant others about it, and only 1 in 5 are seeking professional support.

We cannot avoid grief, it is a natural outcome of losing someone close. We turn to rituals, religion, and control through planning and preparation to cope with our feelings of grief and loss.

We cannot avoid grief, it is a natural outcome of losing someone close. We turn to rituals, religion, and control through planning and preparation to cope with our feelings of grief and loss.

One third of people working in a job where they are exposed to death or dying experience a decline in their mental health, 29% have considered leaving their profession and only 21% have sought professional help.