Sex is important, so why don’t we talk about it more?
Talking about sex can raise feelings of shame, embarrassment, inadequacy and a fear of being looked upon differently. We set out to bring into the open how Australians really feel about sex and how this impacts sexual behaviour.
Through a combination of quantitative (traditional survey) and qualitative (Conversational AI chatbot) research, the first edition of Private Thoughts explores:
Feelings about sex, sexual frequency, fulfilment, communication, energy and confidence
Sexual behaviours such as use of condoms and contraceptives, masturbation, same sex activity, orgasms, casual sex and pornography
Sexual fulfilment and use of sex toys
The study was undertaken in August 2021 and 926 people responded
What did we find out?
The chat bot conversations helped us understand why people feel the way they do about sex
Possibly the most important takeaway from this research has been that there is a wide and diverse array of sexual activities within the spectrum of ‘normal.’ Although we don’t tend to talk about sex with people we are not intimate with (and sometimes not even then), sex is a stimulating, interesting and important part of life.
The average Australian rated their sex life 71/100
Feelings towards sex decline with age, particularly for women
Sexual positivity for women peaks between the ages of 30-34, which is the only time it is higher than men
Around a quarter of Australians are not happy with how often they have sex & their level of fulfilment
Around a quarter of Australians are uncomfortable discussing sex with others
Around a quarter of Australians feel they lack energy for sex or are unhappy with their level of sexual confidence
How much were people willing to disclose to EVE, our Conversational AI chatbot?